Tech News, New Delhi, 18 March, 2026: In a major move for the Indian wearable market, Finnish health-tech pioneer Oura has officially launched its latest flagship, the Oura Ring 4, in India today, March 18, 2026. This marks the company’s first direct entry into the Indian subcontinent, aiming to capture the growing premium segment of health-conscious consumers.
The Oura Ring 4 is crafted entirely from Grade 5 Titanium and features the new “Smart Sensing” technology. Unlike older models with raised sensors, the Ring 4 has a completely smooth interior with recessed sensors, making it comfortable for 24/7 wear. It tracks over 50 health metrics, including:
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Precision Sleep Tracking: Analysis of sleep stages and efficiency.
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Heart Health: Real-time heart rate monitoring and Heart Rate Variability (HRV).
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Stress Management: Monitoring daily stress levels and recovery.
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Women’s Health: Cycle tracking and temperature trend monitoring.
Pricing and Availability
The device is positioned as a luxury health product and is available in two price tiers based on the finish:
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Core Finishes (Silver, Stealth, Black): Priced at ₹28,900.
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Premium Finishes (Gold, Rose Gold, Brushed Silver): Priced at ₹39,900.
Where to Buy: Starting today, the ring is available through Amazon India and select Croma retail outlets across major metro cities.
While the ring is a one-time purchase, users must pay a monthly membership fee of ₹599 to access in-depth data and personalized health insights via the Oura App.
“The State of Sleep” – India Report
Coinciding with the launch, Oura released a report revealing that Indians sleep an average of only 6 hours and 28 minutes, which is significantly lower than the global average. The report also highlighted that India has one of the highest percentages of “Night Owls” (late-night sleepers) globally.
