Meta has launched a test version of its “Instagram for TV” app on Amazon Fire TV devices in the US. The app primarily focuses on Reels short-form videos, enabling easy access to mobile content on larger TV screens. Announced on December 16, 2025, this trial positions Meta to compete directly with TikTok and YouTube in living room entertainment.
Trial Features and Limitations
The test is currently available only to US users and supports English content exclusively. Users can browse Instagram Reels on Fire TV in a vertical video format similar to the mobile app. Meta highlights easy remote control navigation, including like, comment, and share options. Long-form videos and photo feeds are not yet supported.
Shift from IGTV
This launch signals a replacement for Meta’s discontinued IGTV app, which focused on long-form videos and shut down in 2022. The emphasis now is on short-video trends driven by Reels’ success. The company plans to expand to Samsung, Roku, and other smart TV makers soon, potentially ushering in a new era of social media on TVs
Industry Impact and Future
This move strengthens Meta’s entry into the streaming device market, where Amazon Fire TV is a key player. Experts predict increased user screen time and new ad revenue opportunities. Indian users may need to wait for global rollout, which could include Hindi content.
